The PIM market stands on the cusp of a turning point, almost a transition to a ‘phase 2’ (very tempted to call it “PIM 2.0”…) While most still can’t see how the investment in a proper PIM solution will pay a lot of dividends, there is also every sign that the market is on the verge of a significant turn. The signs come from two directions, namely, retailers and (PIM) vendors. The former beams bright signs; from the latter the signs are dim but encouraging. Let me explain. Fast-faced economy and game-changing technologies such as mobile’s have shifted the balance of power, now tilting away from retailers and toward consumers. Invariably, while the core functions of retail are – and will always be – unchanged, business models are being redefined by experimenting new ways of delivering value. Nordstrom offers a mobile app that enables the user not only to browse, read customer reviews, etc. but to check product availability at nearby stores. Macy's, Levis, Target, ar