The Arpaia 101 on PIM

Confronted with and discomforted by the enormous knowledge gap in the current Australia retail industry, my missionary spirit is urged to share a few angelical insights and resources to those who are battling against the business of living with the marketing materials from vendors, analysts, and consultants J

There you are: PIM is a business capability to ensure that organizations collaboratively author, enrich, and distribute accurate, consistent, and validated product information across all the distribution points.  

This is the best I can do with less than 25 words ;-) but it isn't marketing-friendly, is it? It does give you a lot to think about though (if you are an inquiring spirit). More assistance comes from the pieces linked below.

• Why Product Information Management
• Top 10 reasons to use Product MDM
• The easiest ROI for Product MDM
• Who Needs Product Master Data Management?
• ProductInformation Management: Definition, Purpose, and Offering

There’s a lot more on the internet but the above articles should give you a good foundation to be able to separate bad from good, and good from great.